When a co-creational news media project explicitly aims to have a social impact, it is important to be accountable for whether and how this impact is achieved. This might include whether and how the story is taken up by other parts of the media and/or acted upon by decision-makers in parliament or the government, for example.
Rather than walking away from a story after it has left their hands, co-creational organisations and initiatives continue to nurture its positive impact.
Tips
- Consider your place in the wider news and information ecosystem. How might your output be used or misused by other news media organisations, for example?
- Have you maximised the opportunities for positive impact and mitigated the risks of negative impact?
- Find ways to monitor and evaluate your impact against your theory of change so that you can learn for the future.
Example
- On Our Radar works with people to tell their own stories, in their own words, often by building partnerships with other media organisations to ensure a positive impact.
